Close-up of a New Balance Fresh Foam sole on moss
Close-up of a New Balance Fresh Foam sole on moss
New Balance Fresh Foam X More Trail shoe displayed on moss
New Balance Fresh Foam X More Trail shoe displayed on moss
Trail shoes styled on moss and wood at the New Balance pop-up
Trail shoes styled on moss and wood at the New Balance pop-up
Detail of a white and teal New Balance trail shoe among pine needles
Detail of a white and teal New Balance trail shoe among pine needles
NEW BALANCE • PHOTOGRAPHY

Making sure a pop-up store stays frozen in time


CLIENT

New Balance through Rubish Productions

YEAR

2023

DELIVERABLES

17 Photos

ROLE

Photography, edit, retouch


The brief

New Balance opened a pop-up store in Stockholm to launch Fresh Foam X More Trail. They needed photos that showed off the styling and setup of the space.

What we made

I photographed the pop-up from the big picture down to the small details: the product on display, the styling around it and the space coming together as one.

The result

A set of 17 edited photos for New Balance to use in their own channels.

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