The sun sets for Cloudeclipse

As I got my last pair of the On Cloudeclipse I had to try an idea I have had in my head for a long time.

Ever since I got my first pair of the Cloudeclipse I have had the idea to shoot light through the phased tunnels of the outsoles. It gave the shoe such an expression of lightness when we finally saw it in camera. I think all the quirky features of each product should be thought of in the process of setting up your shots and we will for sure try more of that in the future.